Read crawl and indexing signals
Check status, robots directives, canonicals, sitemaps, and redirects as separate observations. Evidence should name the source URL, target, timestamp, and raw signal.
Interpret search performance
Connect clicks, impressions, CTR, and position to the property, page, query, date range, filters, timezone, and data freshness. An export is not the same as an authenticated live connection.
Prioritize keyword opportunities
Combine demand, intent, existing pages, technical suitability, effort, and uncertainty. Never invent missing volume or rankings.
Justify internal links
Show the read source passage, canonical target, proposed anchor, current link state, and why the link helps the user.
Control access and actions
Separate read, propose, and write scopes. Log tool calls, cost, retries, questions, and final state. Stop when evidence or permission is missing.